How to Build up your Stock
There are hundreds of products available and deciding what to stock is difficult. The best place to start is to consider local trends. What system is typically used? Don't forget to consider your strengths - if you are experienced in gel, but most people wear acrylic, feel free to educate your customers and change their mind!
When building your colour range, there are basic colours that every nail technician needs - red, nude, pink, glitter, gray, lavender, navy, white. Next, consider the season and choose trend colours that you like but remember it’s hard to choose the right colour for everybody. If a customer has a colour in mind, ask them to tell you the exact colour to avoid buying the ‘wrong’ colour!
If you aim for 30 different colours then you can offer a good variety for your customers. Try to buy 5/6 new colours every season to build your selection and update your stock. It is best to have your colour wheel to hand so you can see exactly what you need and don’t overbuy. Don’t forget to record your stock and track your best selling colours!
You also need to take care of the shelf life of products and be aware of how long a bottle has been opened. Look for a little symbol of an open container which will show you 12m, 18m, 24m or maximum 36m depending on the brand. Storage can also affect the shelf life so ensure you are storing and using products correctly.